Wednesday, July 6, 2011


When I was working in the corporate world, God has always been leading me through what aligns with my passion, beauty...

I worked in the Luxury Product Division of L'Oreal Indonesia for more than 2 years and had a lot of great and tremendous experiences in taking care Biotherm Skin Care, Yves Saint Laurent Make Up and also fragrances line, such as Giorgio Armani, Diesel and Ralph Lauren Fragrances..

I was in charge in doing lots of practical things there, starting from forecasting, beauty shoot, launching variety of new products until making beauty workshops. There were so much fun, and I made lots of friends which hugely expands my network since the first time I worked there.

One of my favorite works is when I had to make a beauty booklet collaboration with ELLE Magazine.. I created the concept, look, choosing models, made the face charts, and also editorial for every look. Thank you to everyone involved in this project.

The book is a kind of tutorial of how-to create variant look for your eyes. Please take a look and perhaps you can try it at home :)

Lizzie Parra

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